The Moral of the “Data-Driven” Story…


Once upon a time there was a village of Data Points who were taken control of by the Evil Analyst.
The Evil Analyst kept the Data Points locked away in a dungeon called, Excel. The data were locked away for many years, and only the Evil Analyst knew of their whereabouts.

All the Data Points wanted was to be free, and to be made meaningful and useful to others. Alas, one day, a handsome team of leaders freed the Data Points from the tyranny of the Evil Analyst, turning them into meaningful information and powerful stories. And from that day forward, everyone benefited from the wisdom, possibilities, and meaning that the Data Points had to offer the world.

The moral of the story is this: Leaders have to get better at turning data into meaningful stories. It’s no longer acceptable to rely on the technical expertise of the “Evil Analysts” to do the work for you. There’s too much data, and there are too many stories to tell. This will require increased competence, confidence, and creativity.

Over the next few days, I’ll be exploring strategies that leaders can use for telling more powerful stories with data.

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