Positive organizational change begins and ends with sponsorship.
Sponsorship is a process, not a role.
Unfortunately, according to industry research, the majority of change sponsors don’t know what they are supposed to do.This poses serious threats to the success of change because sponsorship is the #1 predictor of successful change.
Here are seven strategies for helping others become good change sponsors:
1. Allocate resources for project management, change leadership, coaching, learning, and communication;
2. Be active and visible throughout the change (not just at the beginning);
3. Listen to what managers, employees, and customers are saying about the change;
4. Create desire and commitment among those affected by the change;
5. Recognize, reinforce, and celebrate small wins and BIG ones too!;
6. Demonstrate that you value the people-side of change;
7. Build relationships and coalitions with change-critical stakeholders.