Keeping in touch is a positive, relationship-enhancing behavior. As we keep in touch with friends and family, so too should we keep in touch with clients and customers.
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A personalized email to say, “Hey, what’s going on in your world? Here’s a brief update on mine.”
An unexpected phone call to say, “What’s up? I’m going to forward you an article that I found that I think might be useful to your business.”
A handwritten card to say, “Hi, it’s me and I appreciate the difference that you/your company is making.”
These small, sincere acts of keeping in touch are rare in our increasingly data-driven lives, AND they play a BIG role in strengthening relationships. Try making a positive difference in someone’s day this week by keeping in touch.